1 result for tag: marketing

Word of Mouth?

What does “Word of Mouth” mean anyways? How about this for a definition... "http://bit.ly/1zK3xqH In marketing, word-of-mouth communication (WOM) involves the passing of information between a non-commercial communicator (i.e. someone who is not rewarded) and a receiver concerning a brand, a product, or a service.[2] ... More